Pharmaceutical Sector
imaginary has successfully developed Serious Games for training in the pharmaceutical sector. Games are used:
- as a tool for Pharmaceutical Promoter training, to update product knowledge and practise the correct management of the interview with the doctor (e.g. Vermont);
- to verify distortion of the product image at the end of the training, assessing first the distortion between the company-defined product profile and that perceived by the promoters, and secondly to test that the profile perceived by the doctors is in line with that intended by the company;
- to present a new drug, transmit information on correct use and collect data both on-line and during events and trade fairs;
- during promotion, dissemination or prevention campaigns to find out about a pathology, educate and inform with the help of specialist doctors. The game can also be adapted using information provided directly by the individual player (e.g. Survey).







The New York-based Education Development Center (EDC) has received a grant from the Bill & Melinda Gates Foundation supporting the development of handheld games designed to...
Organizers of the Games for Health Conference 2010 announced the first wave of confirmed content for the upcoming serious games-focused event and opened early registration. This...