To increase the effectiveness of company training while keeping the time required short, innovative learning methodologies with an immediate impact must be developed that can accelerate the transition from training to implementation. Indeed, the best form of training is that which guarantees the development of skills and abilities which are very similar to those resulting from experience.

In simulating the reality in which we normally have to act, the Serious Game reflects the player's behavioural capacities. Interaction and involvement allow users to challenge their own skills. Serious Games are the technological extension of on-the-job learning, further enriched by the feedback received after each action undertaken in the simulated scenario. The results obtained make it possible to change individual behaviour through so-called learning-by-doing. Moreover, unlike every other training tool, Serious Games can be repeated: the game path can be followed numerous times, in order to compare the results obtained with the various choices.


imaginary proposes different application environments for Serious Games. Some examples are:

  • decision-making: simulating different decision-making styles in situations with elements of conflict;
  • managing objections: experimenting various ways to get around and overcome an interlocutor’s objections;
  • choice of communicative strategy: simulation of different situations in which verbal and non-verbal communication are strategically important (e.g. face-to-face or telephone sales);
  • team building;
  • measuring the skills of company employees by simulating concrete situations in which they challenge themselves;
  • testing the effectiveness of product training.