Participation and involvement are the two objectives of  charity campaigns. The cause presented to potential donors must be interiorised as much as possible, so that the message remains impressed.

In proposing the Serious Game in the no profit sector, imaginary, intends to exploit the potential of games to stimulate involvement and active participation among users. The Serious Game offers a graphical representation of a social campaign in which the player is the protagonist of the situation and by taking up the cause turns it into a personal priority.

During the first phases of design, imaginary and the charity collect the material needed to transmit the campaign message via a game.

Simple actions to increase awareness can be easily accompanied by a fund-raising campaign. A scene or link is inserted into the game which, depending on the tools available to the charity (e.g. dedicated on-line fund-raising application), can accept donations to the cause promoted.

To support and sustain the dissemination of the entire operation, imaginary, presents and promotes the game, free of charge, on its own dedicated Serious Games  portal, in its newsletter and in press releases published on the most widely used portals.      

 

 

imaginary and Lentati&Partners are cooperating to introduce Serious Games into social campaigns and present a high-impact, captivating and extremely versatile tool to increase the effectiveness of initiatives in the non-profit sector.

Lentati & Partners

Lentati&Partners offers consultancy support to non-profit organisations in fundraising and social communication fields, looking to enhance and develop the professional skills of these and other companies regarding Corporate Social Responsability programs.