Social communication is based on the promotion and spread of messages to engage opinions about moral, civil and educational duties. Nowadays it's not only institutions talking about public-service advertising, but also non-profit associations and firms contribute to it: the first ones with campaigns meant to alert people to problems of any kind (depending on the focus of the association), the second ones on the other hand with the so-called CSR (corporate social responsibility), which means the integration of ethical concerns within the strategic vision of the company.

imaginary in short proposes to use Serious Games as an instrument for the distribution of social campaigns of a non-profit association and again as a medium for the promotion of company initiatives of CSR.