"Man does not stop playing because he gets old, he gets old because he stops playing"
G.B.Shaw

A Serious Game is an interactive virtual simulation which looks like a game, but has a serious objective. Users test their own skills by comparing themselves actively with a simplification of reality that is very similar to the environment in which they usually act. The information and sensations experienced remain strongly impressed, allowing the players to refine their perception, attention and memory, so facilitating changes in behaviour via so-called learning-by-doing. Serious games thus become useful tools for:

  • Company training;
  • Educational and awareness-raising campaigns;
  • Marketing;
  • Promotional activities;
  • Social campaigns;

WHY SERIOUS GAMES?
Prompt responses to new market challenges and the abandonment of obsolete tools and processes are imperative for all companies. A good system of knowledge-sharing increases company reactivity in responding to internal and external changes, so enhancing competitiveness.
imaginary has always been committed to technological and applied research to develop products able to respond to market needs, and presents Serious Games as a versatile and innovative tool.
By combining the interaction and involvement of games with objectives that go beyond simple entertainment, Serious Games are used successfully to educate, train and inform in an effective and incisive manner.

Cutting across all merchandise sectors, Serious Games can potentially be used in any company. Given the high level of customisation of the tool, imaginary has developed skills in customer needs analysis and the design of ad hoc solutions. Each application offered by imaginary is based on powerful and reliable technologies with a user-friendly interface, and is extremely flexible and adaptable to any requirement.