Knowledge of the customer is an indispensable factor in maintaining company competitiveness and targeting marketing strategy. imaginary proposes the Serious Game as a tool both to profile company customers and  to promote products, services or the brand in general in an original and alternative way.

A simple, interactive application attracts the interest and arouses the curiosity of users through its playful, but also innovative and original aspects.

The high level of involvement guaranteed by the interactivity helps to internalise the content presented, enhancing the effectiveness of the promotional activity. The opportunity to realise branching stories, i.e. to determine a different development of the scenario on the basis of the answers given to certain questions, brings the game even closer to customer preferences, so increasing its effectiveness considerably.

Questions to collect data for use in customer profiling can be inserted into the various scenes of the game.

Play with Doc. Mouse, the Serious Game developed by imaginary for ratiopharm - a simulation which shows how it is possible to manage patients' objections when suggesting substituting the prescribed medicine with a generic one. Play!

Read the case study here.