Serious Games realized for Accor Services

Accor Services, a leading company in the market of luncheon vouchers, launches an awareness-raising campaign on the benefits of a right well-balanced diet.

imaginary  has been involved in the project and in July 2008 realised a Serious Game, Il pranzo g(i)usto di Gustino (Gustino’s healthy meal) – the Italian title plays on the similarity between the Italian words “gusto” (taste) and “giusto” (right, healthy). The main character is Accor’s mascot, a tomato named Gustino.

The purpose of the game is to go together with Gustino for lunch and prepare his lunch with a number of options as of dishes and drinks.  According to his/her choice the player will receive a triple feedback: the first one is amusing and shows Gustino’s conditions when he goes back to work after lunch (sleeping, bored, productive), the second one is strictly linked to the types of food chosen, underlying the importance of choosing a light nutritional lunch combination, while the third one refers to the drink that has been chosen, that has a fundamental importance in a correct diet.
This game is a key component of the programme for a healthy diet that Accor has been promoting, and you can find it on  the website  www.gustino.it. This website also hosts the game Il pranzo g(i)usto di Gustino (Gustino’s healthy meal).

In November 2008 imaginary published the second Serious Game realised for Accor, A tavola con Gustino (Lunch with Gustino). The main character is again Accor’s mascot, and in this game he goes out for lunch to his favourite restaurant.
This time the user himself chooses how to choose the menu of the day which the waitress will then recommend Gustino.

The feedback is given in such a way that provides the user with complete varied nutritional information on the meal that he/she has chosen: i.e. the amount of Kcal eaten during the meal , some curiosities about the food options and the exact amount of Kcal. The user can also get to know the quantity of fat and the likely heaviness of the lunch eaten by Gustino.

The awareness message regarding a healthy diet can be easily spread by the user thanks again to the option to send a customized e-mail to one or more friends, inviting them to play with A tavola con Gustino (Lunch with Gustino).


Play with Gustino!