imaginary story begins in 2004 after winning the Start Cup prize sponsored by Regione Lombardia and Politecnico di Milano. The idea they presented was innovative and effective: the use of simulations and games, for corporate training, marketing and social communication.Thus imaginary’s involvement in Serious Games began.

Research and innovation have always been at the heart of imaginary activities and are essential parts of the company’s ethos. It is with this philosophy and attitude that the company actively participates in several research projects at an international level, collaborating with the main actors in the Serious Games market. These research projects have given imaginary the opportunity to establish collaborative relationships with different key stakeholders working in the same field.

These collaborative relationships with selected leaders enable imaginary to offer its customers complete and complex solutions which meet even the most structured needs, and are enriched through the exchange of expertise and knowledge with our key partners.